Offroad Academy Asia‘Chiang Mai Trail’
Promo Video
Director: Sai Smith
Produced by: Illuminated Pixel Ltd
Content Type: Promotional videos, adventure tourism film
Objective:
Launch Offroad Academy Asia with a bold, cinematic brand film
Showcase the excitement and terrain of their Chiang Mai 4x4 experience
Generate awareness and engagement across digital platforms
Position OAA as a premium, adventure-driven tourism brand
What We Did:
We partnered with Offroad Academy Asia (OAA) to create a high-octane promotional video that captures the thrill, grit, and adventure of their 4x4 jungle experiences in Chiang Mai. Designed to generate buzz around the launch of this new company, the film showcases the raw terrain, rugged vehicles, and adrenaline-fueled fun that define the OAA experience.
Filmed over two days, we hit the trails with a convoy of five 4x4 buggies, capturing dynamic footage as they tore through muddy rivers, dense jungle paths, and open mountain trails. Day one focused on cinematic B-roll and convoy shots, while day two gave us the opportunity to choreograph more technical sequences using drones, GoPros, and sliders. The final edit is a fast-paced, visually striking piece set to a progressive rock soundtrack, perfectly reflecting the energy and edge of the brand. The promo is now featured across OAA’s website, social media, and digital marketing campaigns.
Showcasing Adventure in the Jungles of Chiang Mai
Production Approach:
Two-day shoot across jungle trails, rivers, and mountain terrain
Day one: convoy filming and B-roll of 4x4 buggies in formation
Day two: drone capture, stunt driving, and rehearsed dynamic shots
Used GoPros, sliders, and aerial footage to enhance visual variety
Filmed with a focus on energy, movement, and environmental scale
Deliverables:
Primary promo video for website and social media
Short-form edits for Instagram Reels and TikTok
B-roll and action footage for future marketing use
Outcome:
Delivered a bold, high-energy promo that reflects OAA’s brand identity
Helped establish Offroad Academy Asia as a standout adventure tourism provider
Created versatile content for web, social, and digital campaigns
Captured the spirit of exploration and the thrill of the trail
