Branded recruitment content that builds trust, culture, and visibility.
Recruitment Digitally Reimagined
Salt
Industry: Digital Recruitment
Project Types: Branded Video Series, Internal Comms, Talking Heads, Social Media Content
Overview: Salt, one of London’s leading digital recruitment agencies, partnered with us to elevate their internal and external communications through a year-long video content strategy. The collaboration centred around Salt TV, their in-house media platform, and spanned multiple production phases. We delivered a wide-ranging suite of branded content, including explainers, testimonials, talking heads, and event coverage, designed to engage audiences across web, social, and in-store platforms.
Deliver Multi-Platform Content for Internal and External Use
Design assets for use on Salt TV, LinkedIn, internal comms, and in-store displays, ensuring consistency and flexibility across touchpoints.
Strengthen Employer Brand Through Video Storytelling
Develop a consistent visual identity across all Salt TV content to reflect the company’s culture, values, and digital-first positioning.
Support Recruitment and Onboarding Initiatives
Produce modular explainers, FAQs, and testimonials to streamline candidate engagement and internal training processes.
Client Goals:
Enhance Brand Visibility and Engagement
Create a cohesive suite of video content to boost Salt’s presence across digital platforms and support award submissions.
Capture Culture and Community Through Event Coverage
Film Salt’s annual Salt Awards to showcase team spirit, celebrate achievements, and reinforce internal culture.
Our Approach: We adopted a phased production model, allowing us to respond to Salt’s evolving content needs while maintaining a unified visual language. From Salt’s HQ to on-location interviews, we blended live action with branded motion graphics to create a polished, professional look. Our modular editing approach ensured each asset could be repurposed across formats and platforms, maximising value and longevity.
Execution Highlights:
Produced a highlight reel showcasing the full range of Salt TV content
Filmed recruitment explainers, talking heads, and FAQs with Salt team members
Captured testimonials from clients and candidates to build trust and credibility
Delivered branded motion graphics for consistency across all videos
Covered the Salt Awards with a mix of cinematic footage and candid moments
Edited assets for use on LinkedIn and internal platforms
Outcome: Salt received a comprehensive media suite that elevated their digital presence, streamlined recruitment messaging, and reinforced their position as a leader in digital recruitment. The content played a key role in their recognition at the Market & Digital Recruitment Awards and laid the groundwork for future branded storytelling across Salt TV.
Need to build branded content that connects?
Need to streamline your company messaging?
We helped Salt create a flexible, digital-first video platform that supports recruitment, onboarding, and internal comms, bringing their culture to life on screen. Let us build yours.
