Branded recruitment content that builds trust, culture, and visibility.
Recruitment Digitally Reimagined
Salt
Digital Recruitment | Branded Video Series | Internal Comms
Overview: Salt, one of London’s leading digital recruitment agencies, partnered with us to elevate their internal and external communications through a year-long video content strategy. The collaboration centred around Salt TV, their in-house media platform, and spanned multiple production phases. We delivered a wide-ranging suite of branded content, including explainers, testimonials, talking heads, and event coverage, designed to engage audiences across web, social, and in-store platforms.
Our Approach: We adopted a phased production model, allowing us to respond to Salt’s evolving content needs while maintaining a unified visual language. From Salt’s HQ to on-location interviews, we blended live action with branded motion graphics to create a polished, professional look. Our modular editing approach ensured each asset could be repurposed across formats and platforms, maximising value and longevity.
Client Goals:
Enhance Brand Visibility & Engagement Create a cohesive suite of video content to boost Salt’s presence across digital platforms.
Multi-Platform Content for Internal & External Use Assets for use on Salt TV, LinkedIn, internal comms, and ensuring consistency across touchpoints.
Strengthen Employer Brand Develop a visual identity across all Salt TV content to reflect the company’s culture, values, and digital-first positioning.
Support Recruitment & Onboarding Initiatives Create explainers, FAQs, and testimonials to streamline candidate engagement and internal training.
Capture Culture & Community Film Salt’s annual Salt Awards to showcase team spirit, celebrate achievements, and internal culture.
Execution Highlights:
Produced a highlight reel showcasing the full range of Salt TV content
Filmed recruitment explainers, talking heads, and FAQs with Salt team members
Captured testimonials from clients and candidates to build trust and credibility
Delivered branded motion graphics for consistency across all videos
Covered the Salt Awards with a mix of cinematic footage and candid moments
Edited assets for use on LinkedIn and internal platforms
Outcome: Salt received a comprehensive media suite that elevated their digital presence, streamlined recruitment messaging, and reinforced their position as a leader in digital recruitment. The content played a key role in their recognition at the Market & Digital Recruitment Awards and laid the groundwork for future branded storytelling across Salt TV.
Content for Digital-First Communication
Salt ‘Video Preview’
Corporate Video
Need to build branded content that connects?
Need to streamline your company messaging?
We helped Salt create a flexible, digital-first video platform that supports recruitment, onboarding, and internal comms, bringing their culture to life on screen. Let us build yours.
