Salt ‘Video Preview’
Corporate Video
Director: Sai Smith
Produced by: Illuminated Pixel Ltd
Content Type: Promotional videos, talking heads, recruitment explainers, FAQ videos, testimonials, event coverage
Objective:
Enhance brand visibility and engagement
Support recruitment and onboarding efforts
Create versatile content for web and social platforms
What We Did:
Over the course of a year, we collaborated with Salt, one of London’s leading digital recruitment agencies, to produce a wide range of video content for their in-house platform, Salt TV. Across several production phases, we delivered a suite of assets including promotional videos, talking heads, recruitment explainers, FAQs, testimonials, and coverage of their annual Salt Awards.
This one-minute highlight reel showcases the breadth of content we created, blending live action, motion graphics, and branded visuals. The project not only elevated Salt’s internal and external communications but also contributed to their recognition as a Market & Digital Recruitment Award winner.
Branded Recruitment Content for a Digital-First Audience
Production Approach:
Multi-phase production across several months
Studio and on-location filming with Salt team members
Branded motion graphics and dynamic editing for consistency
Designed for modular use across Salt TV and social media
Deliverables:
Full suite of branded video content
Highlight reel for homepage and social use
Optimised assets for internal and external distribution
Outcome:
Strengthened Salt’s digital presence
Streamlined recruitment messaging
Contributed to Salt’s Market & Digital Recruitment Award win
