Elevating Every Thread
Style-driven campaigns with seamless cross-platform reach.
LUKE 1977
Fashion Campaigns | Multi-Platform Distribution | Seasonal Content
Overview: We’ve partnered with iconic British menswear brand LUKE 1977 across multiple seasons to craft bold, cinematic campaigns that showcase their latest collections. Each project is tailored to the unique identity of the season, whether it’s streetwear-inspired drops or refined tailoring, capturing the essence of the garments and the energy of the brand.
Our Approach: Working closely with Luke’s creative team, we develop a fresh visual theme for every campaign while maintaining a consistent, minimalist aesthetic. The brief is always clear: clean, modern visuals with limited props and backdrops to let the garments speak for themselves. Shoots are designed for maximum efficiency, often combining video and product photography within the same schedule to streamline production and maintain visual cohesion.
Client Goals:
Social Media Growth & Engagement Shareable content tailored to platforms like Instagram, TikTok, and YouTube Shorts.
Boost Product Visibility and Sales Create campaign visuals and video assets that elevate seasonal collections and key product drops.
Create High-Impact In-Store Display Assets Deliver visually arresting motion and still content optimized for digital signage and screen placements in retail locations.
Generate Evergreen Assets for Multi-Platform Use Strategically film and edit footage to be repurposed across web banners, in-store displays, email campaigns, and socials
Striking Photography for Multi-Channel Use Deliver high-resolution on-brand imagery, adaptable for in-store displays, print campaigns, and web features.
Execution Highlights:
Hero Edit: A full-length 16:9 cinematic cut, used across TV broadcast, in-store displays, and event screens—highlighting the full seasonal collection.
Social Shorts: Individual 7–10 second vertical edits for each garment, optimised for Instagram Reels, Facebook Stories, and YouTube Shorts.
Photography: Product stills captured alongside video content to ensure consistency across campaign assets.
Post Production: Stylised colour grading, branded motion graphics, and platform-specific formatting for seamless multi-channel delivery.
Outcome: These campaigns have helped Luke 1977 maintain a strong, cohesive presence across retail, digital, and social platforms. The modular content strategy ensures each asset performs in its intended space, whether it’s driving engagement on social or elevating the in-store experience. Our ongoing collaboration continues to evolve with the brand, season after season.
Every Season Tells a Story
LUKE 1977 ‘No Smoke Without Fire’
Promo Video
LUKE 1977 'Light Years Ahead'
Promo Video
LUKE 1977 x Chris Woakes ‘Chris Woakes Edit’
Branded Film
Planning your next fashion campaign?
Need visuals that work across every platform?
We’ve partnered with LUKE 1977 to create campaigns that feel as sharp and distinctive as the garments themselves. Reach out to see how we can tailor a campaign that fits your brand and speaks to your audience.
