ICAP Charity Day

Client: TP ICAP Group plc

Global Event Coverage | Multi-Platform Content Creation | Real-Time Delivery

Overview: For over a decade, we’ve proudly partnered with ICAP Charity Day—an iconic annual fundraising event hosted by TP ICAP that brings together A-list celebrities, political figures, and, on occasion, members of the royal family. In collaboration with our long-standing production partner, GNA Films, who direct and oversee the creative vision, we’ve continually evolved our approach to meet the event’s growing scale and dynamic content needs. From global crew coordination to live-day content delivery, our joint efforts ensure ICAP’s impact is captured with precision, energy, and purpose.

Multi-Platform Content Creation

Deliver a diverse suite of assets—including promo videos, social reels, and press-ready edits—tailored for web, broadcast, and real-time digital channels.

International Production Management

Seamlessly coordinate production crews across London, New York, Sydney, Singapore, and Hong Kong to ensure consistent quality and coverage.

Real-Time Storytelling

Enable high-quality content delivery within tight deadlines, with rapid on-site post-production and same-day distribution capabilities.

Client Goals:

Global Event Impact

Capture the energy and worldwide scope of ICAP Charity Day, highlighting its unique mix of philanthropy, celebrity presence, and corporate engagement.

Creative Consistency

Align all visual content with each year’s evolving design brief, using bespoke motion graphics and branded elements to reinforce ICAP’s visual identity.

Our Role: We are entrusted with full-scale video production for the event, managing everything from pre-production planning to live-day execution and post-event delivery. This includes:

  • Global Crew Management: We source and coordinate production teams across key financial hubs including London, New York, Sydney, Singapore, and Hong Kong—ensuring consistent quality and coverage across time zones.

  • Live Event Capture: Our crews are embedded on-site to capture the energy and emotion of the day, from celebrity trading floors to cheque presentations and behind-the-scenes moments.

  • Real-Time Post-Production: Working alongside our on-site post team, we deliver same-day edits for press distribution and social media, ensuring ICAP’s impact is felt in real time.

Deliverables: Each year, we produce a suite of tailored assets designed to maximise reach and engagement:

  • Promo Video: A flagship piece for ICAP’s website and social channels, capturing the spirit and scale of the event.

  • Social Reels & Stories: Short-form vertical content optimised for Instagram, LinkedIn, and TikTok.

  • Cheque Presentation Video: A polished edit showcasing the charitable impact and key moments from the follow-up event.

  • Broadcast-Ready Clips: Edited and formatted for immediate use by press and media outlets.

  • Hype Reels: Teaser content released in the lead-up to the event to build anticipation.

  • Motion Graphics: Custom-designed assets aligned with each year’s visual theme, enhancing the storytelling and brand consistency across all edits.

Impact: Our work supports ICAP’s mission to raise millions for global charities in a single day. With over £170 million raised since its inception, ICAP Charity Day continues to be a powerful example of corporate philanthropy—and we’re proud to help amplify that story through compelling, timely, and globally coordinated content.