Luke 1977 ‘Aston Villa Kit Reveal’
Promo Video
Editor: Sai Smith
Produced by: Illuminated Pixel
Content Type: Fashion promo, brand campaign, retail content
Objective:
Reveal Aston Villa’s new home, away, and goalkeeper kits in a bold, cinematic format
Celebrate Luke 1977’s sponsorship and the debut of the Luke Lion on the official kit
Generate hype across fan communities, press, and digital platforms
Deliver a versatile asset for stadium screens, social media, and press events
What We Did:
In partnership with Aston Villa FC and Fanatics, Inc., we produced a bold, cinematic reveal video for the launch of the club’s new home, away, and goalkeeper kits, marking a proud moment in Luke 1977’s sponsorship journey. Shot entirely in-studio, the video blends moody lighting, dynamic motion, and a gritty rock soundtrack to build anticipation and deliver a striking final reveal.
The shoot featured close-up teaser shots of each garment rotating on a mannequin stand, gradually illuminated by streaks of light cutting through darkness. As the energy builds, we transition into a full reveal of the kits, intercut with shots from the latest Luke Collection, visually linking the club’s heritage with the brand’s fashion-forward identity. The final piece was used across digital marketing campaigns, press events, and even screened on the LED system at Villa Park.
Where Football Meets Fashion
Post-Production Approach:
Studio shoot featuring rotating mannequin stands and controlled lighting
Teaser-style close-ups with streaks of light to build anticipation
Full kit reveal intercut with shots from the latest Luke Collection
Edited to a gritty rock soundtrack to match the energy and tone of the campaign
Designed for multi-platform use, including in-stadium LED screens
Deliverables:
Hero reveal video for digital marketing and press
Stadium-ready version for LED display at Villa Park
Social media cutdowns for Instagram, Twitter, and Facebook
Still frames and motion loops for press kits and promotional use
Outcome:
Delivered a high-impact reveal that excited fans and reinforced brand alignment
Celebrated Luke 1977’s role as an official sponsor of Aston Villa FC
Provided versatile content for use across digital, live, and press platforms
Helped position the kit launch as both a sporting and fashion moment
