LA Muscle 'Gamer Pro'
Promo Video
Editor: Sai Smith
Produced by: Illuminated Pixel
Content Type: Product promo, digital ad, motion graphics
Objective:
Launch LA Muscle’s new Gamer Pro supplement with a fast, cost-effective promo
Create a visually engaging ad optimised for digital platforms and e-commerce
Drive awareness, engagement, and sales among the gaming and fitness crossover audience
Deliver a polished, on-brand asset within a rapid production timeline
What We Did:
As part of our long-standing creative partnership with LA Muscle, we were commissioned to produce a fast-turnaround launch promo for their new supplement product, Gamer Pro, a nootropic formula designed specifically for gamers. With a tight budget and an even tighter deadline, we delivered a sleek, high-impact ad using a smart blend of VFX, motion graphics, stock footage, and an AI-generated voiceover.
After developing and refining the script with the client, we built the narrative around dynamic stock visuals and animated text, all set to a high-energy soundtrack. The result was a bold, digital-first promo designed to grab attention and drive conversions across LA Muscle’s website, social platforms, and e-commerce channels.
Turning Constraints into Creative Momentum
Post-Production Approach:
Developed and approved a concise, benefit-led script
Used stock footage and imagery to build a dynamic visual narrative
Integrated motion graphics and animated text to highlight product features
Employed AI voiceover to streamline production and reduce costs
Set the visuals to a high-energy soundtrack to match the gaming aesthetic
Deliverables:
Primary launch promo for website and e-commerce product pages
Social media versions for Instagram, TikTok, and YouTube
Motion graphic templates for future product updates or variants
Outcome:
Delivered a sleek, budget-conscious promo on time and on brand
Helped LA Muscle generate early buzz and engagement for Gamer Pro
Demonstrated the power of agile production techniques for digital-first campaigns
Strengthened our ongoing creative partnership with LA Muscle through strategic execution
