The Twits 'Celebrating Roald Dahl Day'
Stop Motion Promo
Director: Drew Roper
Produced by: Yamination Studios
Content Type: Stop motion promo, social campaign asset
Objective:
Celebrate Roald Dahl’s 100th birthday with a playful, character-led animation
Engage fans across social media with a short, shareable promo
Honour Dahl’s legacy through handcrafted animation and visual storytelling
Blend traditional stop motion with digital motion graphics
What We Did:
To celebrate the 100th birthday of legendary author Roald Dahl, we brought two of his most delightfully disgusting characters, Mr. and Mrs. Twit, to life in a short, stop motion skit. Produced by Yamination Studios and directed by Drew Roper, the promo captures the spirit of Dahl’s world with tactile charm and a gruesome wink.
In this playful animated moment, Mr. Twit blows a birthday horn in his own grotesque style, just before a gooey motion graphic splat hits the screen, revealing the message: ‘Celebrating Roald Dahl Day’ alongside social hashtags. Designed for digital marketing and social media, the piece blends handcrafted puppetry with motion graphics to honour Dahl’s legacy in a way that’s both nostalgic and joyfully twisted.
Production Approach:
Stop motion animation featuring custom-built Mr. and Mrs. Twit puppets
Designed and fabricated at Yamination Studios
Animated skit timed to a comedic beat, ending with a motion graphic splat
Integrated social hashtags and campaign messaging for digital use
Deliverables:
Short-form animated promo for social media and digital campaigns
Still frames and GIFs for use across platforms
Motion graphic overlays for campaign branding
Outcome:
Delivered a fun, shareable piece that captured the spirit of Roald Dahl’s world
Engaged fans across social platforms during the 100th birthday celebration
Showcased the power of stop motion in short-form digital storytelling
Strengthened the visual identity of the Roald Dahl Day campaign with handcrafted charm