Craftspace 'Curious about Craft'
Stop Motion Ident
Director: Drew Roper
Produced by: Yamination Studios
Content Type: Stop motion brand ident
Objective:
Celebrate Craftspace’s 30-year legacy of championing contemporary craft
Create a handcrafted stop motion ident that embodies Craftspace’s inclusive, socially engaged ethos
Deliver versatile animated assets for use across digital platforms and events
What We Did:
To mark 30 years of Craftspace’s pioneering work in contemporary craft, we collaborated with the Birmingham-based charity to create a tactile stop motion ident that celebrates making by hand. Animating real people’s hands, we choreographed seven makers entering frame, each holding a different craft tool, a scalpel, pencil, scissors, and more. Together, they cut and snip at an A4 sheet of paper, gradually revealing the illustrated tagline: ‘Curious about Craft.’
As the hands exit, the paper folds itself into the Craftspace logo, an elegant transformation that mirrors the magic of making. The animation was designed to reflect Craftspace’s values of collaboration, creativity, and community.
Transformers, As Imagined by a Kid
Production Approach:
Stop motion animation using real hands and physical craft tools
Paper-based animation to reflect tactile, handmade processes
Frame-by-frame manipulation of paper to reveal illustrated messaging
Designed for flexible use across digital, event, and social media contexts
Deliverables:
Fully animated stop motion sequence
VFX cleanup, polish and colour grade of all animated frames
Two stop motion idents: one with ‘Celebrating 30 Years’ tagline, one logo-only
High-resolution video files for digital and event use
Outcome:
Delivered a visually engaging, handcrafted ident that celebrates Craftspace’s mission
Reinforced the brand’s identity through authentic, material-led storytelling
Provided versatile assets for use across Craftspace’s anniversary campaign and beyond
