NFC Living ‘Winter Sale’
Commercial
Director: Surinder Singh
Produced by: Mimic
Content Type: Seasonal TV commercial campaign
Objective:
Drive winter sales through a high-visibility TV campaign
Present offers and products clearly and persuasively
Maximise ROI with a short-run, high-impact strategy
Align campaign timing with peak viewer engagement
What We Did:
We worked alongside NCF Living, one of the UK’s leading furniture retailers with 22 stores nationwide, to produce a high-impact winter TV campaign. Designed for maximum visibility and sales conversion, we filmed two broadcast-ready commercials back-to-back, each tailored for optimal airtime placement.
Shot on the showroom floor, the campaign featured on-screen talent presenting key sale items and offers in a clear, engaging format. The hero spot aired during prime time on ITV, including a placement during Emmerdale, and delivered exceptional results: NCF reported a 300% increase in sales compared to the previous winter period without a campaign investment. The project was designed as a short-run, high-impact seasonal push, and it delivered.
Driving Sales with Broadcast Ready Retail Campaigns
Production Approach:
Filmed two campaign spots consecutively for efficiency
Shot on location at NCF showroom with on-screen presenter
Designed for ITV broadcast, including prime-time placement
Focused messaging and pacing for seasonal urgency
Deliverables:
Two broadcast-ready TV commercials
Cutdowns for social and digital use
Audio-only versions for radio broadcast
Outcome:
300% increase in sales compared to previous winter period
Strong viewer engagement during prime-time slots
Demonstrated the power of targeted, time-sensitive video marketing
