Claim Time Solicitors ‘100% Compensation’
Commercial
Director: Kully Ghatore
Produced by: Moving Water Media
Content Type: Broadcast commercial, dual-language campaign
Objective:
Promote Claim Time Solicitors’ no-fee personal injury services
Build trust and relatability through character-driven storytelling
Reach both English-speaking and South Asian audiences via tailored edits
Drive new client enquiries and increase conversions
What We Did:
We worked with Claim Time Solicitors, a UK-based law firm, to create a stylised broadcast commercial aimed at building trust and brand recognition among a diverse national audience. The ad was designed to highlight the firm’s core message: maximum compensation, minimum stress.
The narrative followed two contrasting characters, one who chooses Claim Time and receives 100% of their compensation, and another who goes with a competitor and loses out. Filmed across two residential locations, the commercial used parallel storytelling to dramatise the difference in outcomes. To reach a wider demographic, we produced two versions: one in English and one in Hindi, tailored for Asian audiences.
A Story Told in Split Screen
Production Approach:
One-day shoot across two house locations to reflect contrasting client experiences
Stylised narrative with mirrored storylines and visual cues
Two voiceover versions: English and Hindi
Designed for broadcast and digital distribution
Deliverables:
One hero 30-second commercial
Broadcast master for TV
Web-optimised version for digital platforms
Dual-language voiceover edits (English and Hindi)
Outcome:
Strengthened Claim Time’s brand presence across TV and digital channels
Delivered culturally inclusive content for broader audience engagement
Reinforced the firm’s core message: 100% compensation, no hidden fees
