Kent County Council ‘Explore Kent’
Commercial
Directors: Gratian Dimech & James Heath
Produced by: Razor Edge TV
Content Type: Cinematic tourism campaign
Objective:
Promote Kent as a diverse and picturesque travel destination
Inspire tourism through narrative-led, cinematic storytelling
Reach audiences across digital, broadcast, and theatrical platforms
Highlight a wide range of activities for couples, families, and explorers
Position Kent as a destination of natural beauty and cultural depth
What We Did:
We worked with Kent County Council to produce a cinematic series of tourism films celebrating the region’s natural beauty, cultural richness, and family-friendly appeal. The hero film follows a woman who discovers a lost camera on a walk, its photos guiding her on a journey across Kent. Alongside her and a young family, we explore diverse landscapes, from coastal paths and orchards to farms, beaches, and the iconic White Cliffs of Dover.
Shot over a week with meticulous planning, the production used RED cameras with cinema lenses, a crane for sweeping movement, and a helicopter for aerials, capturing everything from vintage steam trains to dramatic cliffside vistas. The final deliverables included multiple themed edits and a hero film, distributed across social media, TV, and UK cinemas, with limited international release.
A Cinematic Journey Through the Heart of Kent
Production Approach:
Extensive location scouting and multi-day shoot planning
Week-long shoot using RED camera and cinema glass
Crane and aerial cinematography (including helicopter footage)
Narrative structure following characters through Kent’s landscapes
Captured a wide range of environments: coastlines, orchards, farms, beaches, and heritage railways
Deliverables:
Hero film for theatrical, TV, and international release
Multiple thematic edits for social and digital use
Still assets and cutdowns for campaign rollout
Outcome:
Elevated Kent’s tourism brand with cinematic, emotionally engaging content
Successfully distributed across major platforms and theatrical venues
Created a lasting visual identity for Kent as a travel destination
