Five Rivers 'Wedding Services'
Commercial
Director: Sai Smith
Produced by: Illuminated Pixel
Content Type: Seasonal TV commercial campaign
Objective:
Showcase Five Rivers’ luxury outdoor catering services
Create high-impact content for TV, web, and social media
Support brand presence at tradeshows and live events
Reinforce Five Rivers’ positioning as a premium catering brand
What We Did:
The Five Rivers Group, known for its award-winning à la carte restaurant and luxury outdoor catering division, commissioned a four-part promotional series to showcase its fine-dining ethos across the latter. This campaign focused on elevating their outdoor catering offering, blending cinematic storytelling with culinary artistry.
Partly filmed at the breathtaking Coombe Abbey, the first half of the campaign captured the elegance and grandeur of Five Rivers’ wedding services. The second half shifted focus to the artistry of their signature dishes, with rich, slow-motion close-ups of gourmet creations designed to tantalize and inspire. Each scene was carefully crafted to reflect the brand’s commitment to excellence, from the visual composition to the final grade.
Turning Signature Dishes into Signature Content
Production Approach:
Wedding services filmed in one day at Coombe Abbey with a cinematic, story-led approach
Food captured at the Five Rivers restaurant using stylised slow motion and controlled lighting
Precision lighting and cinematic visuals to reflect fine-dining aesthetics
Designed for modular use across platforms
Deliverables:
Four-part promotional video series
Broadcast-ready TV commercials
Social media and website-optimised edits
Combined showcase reel for tradeshows and events
Outcome:
Elevated Five Rivers’ brand perception in the luxury catering space
Delivered versatile content for ongoing marketing use
Strengthened engagement across digital and live event channels
