Five Rivers ‘Signature Dishes’

Commercial

Director: Sai Smith

Produced by: Illuminated Pixel

Content Type: Broadcast TV commercial, Food Campaign

Objective:

  • Highlight the artistry and refinement of Five Rivers’ signature dishes

  • Reinforce the brand’s luxury positioning through cinematic food content

  • Deliver short-form assets for TV, web, and social media

  • Reinforce Five Rivers’ positioning as a premium, experience-led brand

What We Did:

As part of a wider four-part promotional series for Five Rivers’ outdoor catering division, three of the campaign videos were dedicated entirely to showcasing the brand’s signature dishes. While one video focused on wedding services, this trio of food-led commercials brought the fine-dining experience to life through rich visuals and evocative voiceover.

Each 30-second ad followed a consistent format: a starter, main, and dessert were presented in stylised slow motion, accompanied by a soft female voiceover delivering aspirational keywords like “Bespoke”, “Celebrity”, and “Luxury.” For logistical efficiency, all food content was filmed at the award-winning Five Rivers restaurant, allowing for controlled lighting and precise art direction.

Crafted Cuisine. Captured Elegance

Production Approach:

  • Three 30-second ads, each structured around a starter, main, and dessert

  • Filmed at the Five Rivers restaurant for optimal lighting and control

  • Stylised slow-motion shots paired with soft female voiceover

  • Designed for modular use across platforms

Deliverables:

  • Three food-focused commercials for broadcast and digital use

  • Voiceover-led edits with aspirational messaging

  • Optimised versions for website and social media

Outcome:

  • Elevated Five Rivers’ culinary identity through high-end visual storytelling

  • Delivered versatile content to support ongoing marketing campaigns

  • Strengthened brand consistency across the full four-part campaign

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