5 Fashion 'Celebrity Fashion'
Commercial
Director: Sai Smith
Produced by: Illuminated Pixel
Content Type: TV commercials, fashion campaign.
Objective:
Drive web traffic and sales through a high-visibility TV campaign
Promote seasonal collections through bold, high-energy visuals
Deliver short-form content suitable for TV, web, and social media
Reinforce brand identity through colour, styling, and motion graphics
What We Did:
We collaborated with 5fashion.co.uk to produce a trio of vibrant 30-second TV commercials, each spotlighting a distinct fashion theme: Celebrity, Festival, and Holiday. Designed to reflect the brand’s bold, trend-driven identity, the campaign brought high-street energy to the screen through stylised visuals and playful motion design.
Filmed in a single day at a chroma key studio, the shoot featured one model performing multiple roles. In post-production, we used VFX compositing to multiply her presence on screen and place her against clean, colour-blocked backgrounds with dynamic text overlays. The final edits were broadcast across multiple TV channels and featured prominently on the brand’s website and digital platforms.
Bold Looks. Broadcast Ready.
Production Approach:
One-day chroma key studio shoot with a single model
VFX compositing to multiply talent and create dynamic, layered visuals
Colour-blocked backgrounds and simple text to match each collection’s theme
Designed for modular use across broadcast and digital platforms
Deliverables:
Three 30-second TV commercials (Celebrity, Festival, Holiday)
Website and social media-optimised versions
Still frames and motion assets for digital marketing
Outcome:
Boosted brand visibility across TV and digital channels
Delivered a cohesive, on-brand campaign with strong visual identity
Enabled 5fashion.co.uk to showcase multiple collections with minimal production overhead
Measurable increase in website traffic following the campaign launch
