Furdeco ‘Driver Training’
Training Video
Director: Sai Smith
Produced by: Illuminated Pixel Ltd
Content Type: Modular short-form training videos
Objective:
Streamline onboarding for new delivery drivers
Reduce training time and resource strain
Ensure consistent messaging and procedures across teams
Reinforce brand professionalism for internal and external audiences
What We Did:
We partnered with Furdeco, a leading Midlands-based delivery partner for premium brands like John Lewis and Bentley Designs, to produce a modular series of short-form training videos tailored for their delivery teams. Designed to address high staff turnover and streamline onboarding, each video focused on a specific aspect of the driver role, from customer service protocols to handling procedures.
The result was a scalable, cost-effective training solution that not only improved internal consistency but also elevated Furdeco’s brand image. The polished visual style and clear messaging reinforced their commitment to operational excellence—both to new recruits and to their high-profile clients.
Scalable Driver Training Through Video
Production Approach:
Scripted, scenario-based training modules
On-location filming with real Furdeco staff and vehicles
Voiceover and motion graphics to enhance clarity and retention
Designed for scalability and easy integration into internal systems
Deliverables:
Full training video series (modular format)
Optimised versions for internal platforms and mobile viewing
Thumbnail assets and supporting visuals for internal comms
Outcome:
Improved onboarding efficiency and consistency
Positive feedback from internal teams and client partners
Enhanced brand perception through polished, professional media
