Rays of Sunshine ‘Sidemen Charity Match’
Charity Event
Director: Sai Smith
Produced by: Illuminated Pixel Ltd
Content Type: Event coverage, testimonial video, charity promo
Objective:
Capture the joy and impact of the Sidemen Charity Match for Rays of Sunshine families
Highlight the charity’s involvement and the generosity of the Sidemen team
Create emotionally resonant content for social media, website, and fundraising outreach
Celebrate the power of shared experiences in uplifting children facing serious illness
What We Did:
We were invited to capture a truly unforgettable day as Rays of Sunshine brought children and families they support to the Sidemen Charity Match 2023 — a high-energy football event that united internet personalities, fans, and charitable causes at London Stadium. With over 60,000 fans in attendance and millions watching online, the match raised over £2 million for charities including CALM, Teenage Cancer Trust, m7 Education, and Rays of Sunshine.
Rays of Sunshine families were treated to a VIP experience, including exclusive box access, gifts from the Sidemen, and themed food from Sides. Our team was there to document the excitement, the laughter, and the heartfelt moments shared between children, families, and charity staff. We also captured interviews and testimonials that highlighted the impact of Rays of Sunshine’s work and the joy this event brought to those who needed it most.
A Day of Goals, Gifts, and Gratitude
Production Approach:
Filmed on location at London Stadium during the Sidemen Charity Match 2023
Captured candid moments, family interactions, and behind-the-scenes access
Conducted interviews with Rays of Sunshine staff and families
Deliverables:
Primary event film for digital and promotional use
Short-form social media edit
Interview and testimonial footage for future campaigns
Outcome:
Delivered a joyful, emotionally rich film that celebrates the work of Rays of Sunshine
Strengthened the charity’s visibility through association with a high-profile event
Provided versatile content for fundraising, outreach, and community engagement
Captured a once-in-a-lifetime experience for children and families supported by the charity
