The Ambulance Staff Charity 'Don’t turn your back'

Charity Film

Director: Nerina Villa

Produced by: Speak of the Devil TV

Content Type: Awareness campaign, testimonial video, charity promo

Objective:

  • Raise awareness of the support services offered by TASC

  • Encourage ambulance staff to seek help during difficult times

  • Deliver content suitable for both public-facing campaigns and internal use

What We Did:

We worked alongside The Ambulance Staff Charity (TASC) to produce ‘Don’t Turn Your Back’, a powerful, emotionally resonant campaign video designed to raise awareness and encourage eligible individuals to seek support. Shot in a single day, the film blends real-life authenticity with cinematic storytelling to highlight the vital work TASC does for ambulance staff across the UK.

Filmed on location with access to an ambulance and a real emergency call centre, the production featured a mix of professional actors and real paramedics. This approach ensured the message was grounded in reality while remaining accessible and emotionally compelling. We also captured interviews with senior TASC staff for use in a longer-form version of the film, expanding the campaign’s reach and depth.

Support When It’s Needed Most

Production Approach:

  • One-day shoot across multiple real-world locations, including an ambulance and emergency call centre

  • Mixed cast of professional actors and real paramedics for authenticity

  • On-location interviews with senior staff to support a longer-form version

  • Respectful adherence to operational protocols during filming

Deliverables:

  • Primary campaign video for social media and digital platforms

  • Extended version featuring staff interviews for internal and promotional use

  • B-roll and testimonial footage for future campaigns

Outcome:

  • Delivered a moving, high-impact video that resonated with frontline staff

  • Strengthened TASC’s visibility and message across digital channels

  • Provided versatile content for awareness, outreach, and internal engagement

  • Captured authentic voices and real environments to build trust and relatability

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