ICAP ‘Charity Day 2023’
Charity Event
Directors: Gratian Dimech & Anita Sharma Dimech
Produced by: GNA Films
Content Type: Event coverage, social media campaign, charity promo
Objective:
Capture the global scale and emotional impact of the event
Deliver high-quality, multi-platform content for social, press, and internal use
Support ICAP’s mission to raise funds and awareness for charitable causes
Create visually powerful and emotionally resonant campaign assets
Celebrate 10 years of creative partnership with ICAP Charity Day
What We Did:
2023 marked a decade of collaboration with ICAP Charity Day, an iconic annual fundraising event hosted by TP ICAP that unites celebrities, political figures, and even members of the royal family in support of global causes. Our role was to produce a compelling suite of video content to be shared across social media and press channels, capturing the energy, emotion, and global scale of the event.
Working alongside our long-standing creative partner GNA Films, we coordinated production teams across London, New York, and Hong Kong to deliver a high-impact campaign. From pre-production to live-day execution and real-time post-production, we ensured every moment was captured with precision and purpose. The result was a dynamic, emotionally resonant campaign that celebrated ICAP’s charitable legacy and global reach.
A Decade of Capturing ICAP’s Global Impact
Production Approach:
Coordinated global crews across London, New York and Hong Kong
On-site camera teams to capture celebrity trading floors, b-roll and interviews
Delivered same-day edits through on-site post-production teams for real-time press and social media distribution
Maintained consistent visual quality across time zones and platforms
Deliverables:
Flagship promo video for ICAP’s website and social channels
Short-form vertical reels and stories for Instagram, LinkedIn, and TikTok
Cheque presentation video highlighting charitable impact
Broadcast-ready clips for immediate press use
Hype reels to build anticipation in the lead-up to the event
Custom motion graphics aligned with the year’s visual theme
Outcome:
Delivered a powerful campaign that captured the spirit of ICAP Charity Day
Strengthened ICAP’s brand visibility and charitable messaging across global markets
Celebrated a decade of partnership through impactful storytelling
Demonstrated our ability to manage complex, multi-location productions with speed, scale, and creativity
