LA Muscle ‘History Video Preview’
Branded Film
Director: Sai Smith
Produced by: Illuminated Pixel
Content Type: Archival brand documentary short
Objective:
Celebrate LA Muscle’s legacy and brand evolution
Repurpose archival content into a modern visual format
Reinforce LA Muscle’s longstanding brand heritage
Deliver content suitable for web, social, and campaign use
What We Did:
This documentary-style short film was developed to showcase the legacy of LA Muscle through a carefully curated blend of archival media. We sourced and restored decades of brand material, including VHS-era footage, TV ads, print campaigns, and behind-the-scenes photography, crafting a cohesive narrative that honours the brand’s evolution.
The project involved extensive media management, motion design to animate static assets, and the capture of website archives. Designed for both web and social platforms, the final piece was optimised for multi-channel delivery, reinforcing LA Muscle’s heritage with nostalgic visuals and creative pacing.
Reinforcing Legacy Through Archival Storytelling
Production Approach:
Sourcing of archival brand materials and product shots
Motion design to animate static print and photo assets
Capture of legacy website content for historical context
Narrative edit with cinematic pacing and music
Deliverables:
Short-form brand documentary
Optimised versions for web and social media
Outcome:
Reinforced LA Muscle’s brand heritage and credibility
Created a shareable, emotionally resonant brand piece
Breathed new life into decades of dormant media
