Hasbro 'Disney XD Transformers Spot'
Stop Motion Commercial
Director: Drew Roper
Produced by: Yamination Studios
Content Type: Commercial, stop motion sequence
Objective:
Animate a stop motion sequence that captures the energy of a child’s imagination
Bring Transformers toys to life in a playful, cinematic way
Support the launch of a new toy line and feature film tie-in
Deliver polished, post-ready animation assets for integration into a live-action commercial
What We Did:
We were commissioned to animate the stop motion sequence for a UK commercial promoting Hasbro’s new Transformers toy range, in partnership with Disney XD. The concept centred around a child’s imaginative play, with the toys brought to life through expressive, action-packed animation. Our role was to deliver a high-quality stop motion sequence that captured the energy and personality of the characters in a way that felt both playful and cinematic.
Working closely with the production team, we handled all aspects of the stop motion portion—delivering clean, polished animation ready for integration into the broader live-action and motion graphics edit. This included VFX cleanup, colour grading, and the delivery of post-ready files for final mastering and broadcast.
Transformers, As Imagined by a Kid
Production Approach:
Stop motion animation using Hasbro’s official Transformers toy range
Character-driven movement synced to a child’s voiceover narration
Included VFX cleanup and colour grade to match the commercial’s final look
Delivered post-ready files for integration with live-action and motion graphics
Deliverables:
Fully animated stop motion sequence
VFX cleanup and polish of all animated frames
Colour-graded footage matching commercial tone
Final post-ready files for mastering and broadcast
Outcome:
Delivered a playful, high-energy animation that captured the spirit of the Transformers brand
Supported a national campaign across Disney XD and digital platforms
Contributed to a polished, multi-format commercial promoting Hasbro’s latest toy line
