Smyths Toys 'If I was a Toy'
Stop Motion Promo
Director: Drew Roper
Produced by: Yamination Studios
Content Type: top motion TV spots, social campaign assets
Objective:
Bring Smyths Toys’ brand to life through imaginative, child-led storytelling
Create a suite of playful, stop motion TV spots for Disney XD using iconic Disney IPs
Extend campaign reach with tailored edits for social media and digital platforms
Capture the wonder of childhood imagination through handcrafted set design and animation
What We Did:
To spark young imaginations and celebrate the magic of play, we created a series of four stop motion TV spots for Smyths Toys, each inspired by the question: “If I were a toy…” Directed by Drew Roper and produced by Yamination Studios, the campaign brought beloved Disney characters to life using the actual toys from Smyths’ shelves.
Each spot featured a different Disney universe, The Lion King, Beauty and the Beast, Star Wars, and Frozen, reimagined through the eyes of a child. We built whimsical, handcrafted sets from felt, cardboard, and everyday materials to mimic the look of a child’s DIY play world. The result was a tactile, imaginative space where toys could come alive.
Crafted Through a Child’s Imagination
Production Approach:
Stop motion animation using real Smyths Toys products
Four unique TV spots themed around iconic Disney properties
Handcrafted sets designed to resemble a child’s homemade play world
Child voiceover narration to anchor the campaign’s imaginative tone
Broadcast-ready edits for Disney XD, with additional versions for social media
Deliverables:
Four 20-second stop motion TV spots for Disney XD broadcast
Social media cutdowns and platform-specific edits
Still frames and animated GIFs for digital use
Motion graphic end slates with Smyths Toys branding
Outcome:
Delivered a joyful, visually rich campaign that captured the spirit of childhood play
Engaged audiences across TV and digital platforms with handcrafted storytelling
Reinforced Smyths Toys’ brand identity as a champion of imagination and fun
Showcased the power of stop motion to animate iconic IPs in a fresh, tactile way
