LA Muscle ‘History Preview’

This documentary-style short was developed to showcase the legacy of LA Muscle through a carefully curated blend of archival media. We sourced and restored decades of brand material, including VHS-era material, TV ads, print campaigns, and behind-the-scenes photography, crafting a cohesive narrative that honours the brand’s evolution. The project involved extensive media management, motion design to animate static assets, and capture of website archives. Designed for both web and social platforms, the final piece was optimised for multi-channel delivery, reinforcing LA Muscle’s heritage with cinematic storytelling and strategic visual pacing.